http://www.iceland.org/info/iceland-crisis/
http://www.imf.org/external/mmedia/view.asp?eventID=1329
Jaana
Tuesday, November 24, 2009
Sunday, November 22, 2009
Interesting PR services in Deski
Communications Director is down with the flew, so I had to came up with something else.
Couple of weeks ago I was at a seminar that was about social media (during this autumn it has been impossible to go to a marketing seminar that doesn´t cover social media somehow). There was an interesting presentation that handled (digital) PR. It was held by Tiina Hosiokoski, marketing and commutations director in PR agency called Deski.
Here is how Deski describe themselves:
“Deski is a PR agency that is offering a new kind of conseptualised PR services to external and internal communications. For PR officers Deski is knowledgeable, innovative and cost effective partner.
For the needs of Internal communication Deski offeres a service called Coffee Room TV to help organizations communicate with their staff in a new way via internal TV. For external communications Deski has a servise called My Speech that disseminates information of the organization on the radio, print and internet.”
Even if you don’t know Finnish, go check the website, www.deski.fi. I’ll try to explain what kind of service they have there.
They call their website a site of ideas for journalist. It is a supply of story ideas, background information and news reports. Topics come from the customers of Desk, as informative bulletins from organizations, articles and radio interviews. Using the material is free for journalists, and freely available.
Materials on their site are in free use, journalists/media doesn’t have to pay for it. If is possible to have the material send automatically to ones e-mail. Deski.fi has five different tittles in their website: today’s Deski (päivän deski), Weekend Deski (viikonvaihde), Invitations (kutsut), Radio (radio) and Facts (faktaruudut).
Today’s Deski is about current issues. It has newsletters about agriculture, the labour market and environment just to mention few topics.
Weekend Deski is a bit more entertaining. It has news letters about e.g. entertainment, food and travelling.
Invitations has a lot of information about upcoming events and seminars that journalist are invited to.
Radio has radio stories that are already edited.
Facts have facts about different things and organizations in a very useable way.
For me Deski has an new, interesting way to do business in PR field. They seem to exploit internet very well and they offer services not only in text but also in useble format for radio and TV. I don’t know how common this kind of PR business is in other Scandinavian countries or even in other PR companies in Finland. It seemed that this kind of service has been very well received as Deski has hired more staff during this year.
-Henna
Couple of weeks ago I was at a seminar that was about social media (during this autumn it has been impossible to go to a marketing seminar that doesn´t cover social media somehow). There was an interesting presentation that handled (digital) PR. It was held by Tiina Hosiokoski, marketing and commutations director in PR agency called Deski.
Here is how Deski describe themselves:
“Deski is a PR agency that is offering a new kind of conseptualised PR services to external and internal communications. For PR officers Deski is knowledgeable, innovative and cost effective partner.
For the needs of Internal communication Deski offeres a service called Coffee Room TV to help organizations communicate with their staff in a new way via internal TV. For external communications Deski has a servise called My Speech that disseminates information of the organization on the radio, print and internet.”
Even if you don’t know Finnish, go check the website, www.deski.fi. I’ll try to explain what kind of service they have there.
They call their website a site of ideas for journalist. It is a supply of story ideas, background information and news reports. Topics come from the customers of Desk, as informative bulletins from organizations, articles and radio interviews. Using the material is free for journalists, and freely available.
Materials on their site are in free use, journalists/media doesn’t have to pay for it. If is possible to have the material send automatically to ones e-mail. Deski.fi has five different tittles in their website: today’s Deski (päivän deski), Weekend Deski (viikonvaihde), Invitations (kutsut), Radio (radio) and Facts (faktaruudut).
Today’s Deski is about current issues. It has newsletters about agriculture, the labour market and environment just to mention few topics.
Weekend Deski is a bit more entertaining. It has news letters about e.g. entertainment, food and travelling.
Invitations has a lot of information about upcoming events and seminars that journalist are invited to.
Radio has radio stories that are already edited.
Facts have facts about different things and organizations in a very useable way.
For me Deski has an new, interesting way to do business in PR field. They seem to exploit internet very well and they offer services not only in text but also in useble format for radio and TV. I don’t know how common this kind of PR business is in other Scandinavian countries or even in other PR companies in Finland. It seemed that this kind of service has been very well received as Deski has hired more staff during this year.
-Henna
Wednesday, November 18, 2009
About Danish Communications Association and Maine magazine
I have two things for you.
1. Articles in the website of DKF
Somehow it is extremely hard to find anything about the history of PR processes in Denmark. Maybe I'm just searching from wrong places.
But I have made some surfing in the website of Dansk Kommunikation Forening. The association has 3.000 members.
There's a site about articles that show what is happening in the PR field. And because I have a language fetish, I translated the headings and first sentences to English to have an overall picture what is happening in Danish PR today. Translations are quite rough and maybe unreliable in some points.
Articles
Here's some examples:
Branding begins from and stops to coworkers
Managers are interested in intern branding in danish enterprises, but they are often insecure about how they should organize the communication.
The new agenda for Public Affairs
Public Affairs is not anymore in recession in communication field, it's a crucial requirement for enterprises and organisations that affect decisionmakers and also constituents, citizens and consumers.
Human resources and comminucation ride a tandem
More and more Danish enterprises situate communications and Human
Resources to the same department. This improves work environment and image.
Bureau 2019
What kind of bureaus are there after 10 years? This was the theme in debate that took place in the last session of Kommunikationsdagen 2009. About 70 participants tried to imagine it. We didn't got so many answers from people in the top, but we got some thoughts and ideas which really are important when we are talking about the future. We got again a good insight to that purchasers and sellers don't fully agree on what the exact commodity is.
IKEA-guidance in journalism
"Write like a journalist" is an IKEA guidance in journalistic handicraft and a description of several newspaper genres. Søren Marquardt Frederiksen gives advice how one can have ideas to newspaperarticles and how one can overcome writing blocks and have a good writing process.
Enterprises will report about their social responsibility
Many enterprises try to inform about their CSR-activities despite that it may give them open advantage. This is totally a misunderstanding, says the manager of Novo Nordisk, Mads Øvlisen.
2. The article about Sweden and Finland in Maine Magazine
I found the article Aleksi recommended to us from the fourth number of Maine. I thought it would have been a little bit more comprehensive. But there were some nice info:
In the future, the PR managers in Sweden will be more like marketing managers. Typical PR-officer in Sweden has studied economics, politics, behavioral sciences and corporate communications.
In Sweden it has been able to study PR from 1950's, so it is true that in Finland we have studied it longer.
In Sweden they invest in communications with 5 billion euros. This doesn't include the money that is put to marketing and advertising. When Finnish PR-officers saw this number in one seminar, they asked "Is the comma in the right place?" :)
The reason why the communications and PR sector is larger in Sweden than in Finland is the "culture of consensus".
That's all, folks.
Jaana
Jaana
1. Articles in the website of DKF
Somehow it is extremely hard to find anything about the history of PR processes in Denmark. Maybe I'm just searching from wrong places.
But I have made some surfing in the website of Dansk Kommunikation Forening. The association has 3.000 members.
There's a site about articles that show what is happening in the PR field. And because I have a language fetish, I translated the headings and first sentences to English to have an overall picture what is happening in Danish PR today. Translations are quite rough and maybe unreliable in some points.
Articles
Here's some examples:
Branding begins from and stops to coworkers
Managers are interested in intern branding in danish enterprises, but they are often insecure about how they should organize the communication.
The new agenda for Public Affairs
Public Affairs is not anymore in recession in communication field, it's a crucial requirement for enterprises and organisations that affect decisionmakers and also constituents, citizens and consumers.
Human resources and comminucation ride a tandem
More and more Danish enterprises situate communications and Human
Resources to the same department. This improves work environment and image.
Bureau 2019
What kind of bureaus are there after 10 years? This was the theme in debate that took place in the last session of Kommunikationsdagen 2009. About 70 participants tried to imagine it. We didn't got so many answers from people in the top, but we got some thoughts and ideas which really are important when we are talking about the future. We got again a good insight to that purchasers and sellers don't fully agree on what the exact commodity is.
IKEA-guidance in journalism
"Write like a journalist" is an IKEA guidance in journalistic handicraft and a description of several newspaper genres. Søren Marquardt Frederiksen gives advice how one can have ideas to newspaperarticles and how one can overcome writing blocks and have a good writing process.
Enterprises will report about their social responsibility
Many enterprises try to inform about their CSR-activities despite that it may give them open advantage. This is totally a misunderstanding, says the manager of Novo Nordisk, Mads Øvlisen.
2. The article about Sweden and Finland in Maine Magazine
I found the article Aleksi recommended to us from the fourth number of Maine. I thought it would have been a little bit more comprehensive. But there were some nice info:
In the future, the PR managers in Sweden will be more like marketing managers. Typical PR-officer in Sweden has studied economics, politics, behavioral sciences and corporate communications.
In Sweden it has been able to study PR from 1950's, so it is true that in Finland we have studied it longer.
In Sweden they invest in communications with 5 billion euros. This doesn't include the money that is put to marketing and advertising. When Finnish PR-officers saw this number in one seminar, they asked "Is the comma in the right place?" :)
The reason why the communications and PR sector is larger in Sweden than in Finland is the "culture of consensus".
That's all, folks.
Jaana
Jaana
Tuesday, November 17, 2009
Finnish propaganda during the Winter War
I was compelled to write something about war propaganda, so here goes.
Jani
In 1937 Finland established Propaganda Union and Finlandia News Service-news agency which was responsible for publicizing about the Winter War. Two years later, just before the war, Finnish army raised their state of readiness and founded headquarters propaganda division which sent newspapers to the soldiers on the boarder. Soldiers were also provided a possibility to listen radio to keep in touch of the situation. In the beginning of the war Finland had 60 propagandists, mostly civilians.
The Red Army attack against Finland was launched in November 30th 6.50 a.m. with artillery fire, although the Soviet air force had already bombed Finish towns few day’s earlier. The attack was a major win for Finn’s in propaganda sense. Western press turned their attention to Finland and visions of a gigantic Soviet Union mangling small but resilient Finland started to spread in people's mind. At this point Finnish propaganda system wasn't organized well enough but because of the Olympics that were supposed to be in Helsinki 1940, many foreign reporters were already in Finland. They became war reporters instead of sport journalists.
According to Juhani Kaskeala, the former commander of the Finnish army, well planned propaganda operations played a part not until in the end of the Winter War and in the Continuation War (25th of June 1941 - 19th of September 1944) when eleven publicizing companies (TK-company) were established. People working in these companies were mainly civilians: journalists, writers, artists, radio reporters and advertisers. During the war they worked as front correspondents, reporters, photographers, front guides and film makers. The focus of the Finnish propaganda was especially in the welfare of the troops. Entertaining, newsletters and pictures were the most important ways of propaganda in the home front because they had the most positive influence on the soldiers mind.
When Soviet Union had attacked Finland, the Finn's starter radio propaganda towards the Soviet troops. Also flyers and loudspeakers were used to tell the enemy that it is useless for them to fight and how they would only face death in the cold conditions and snow filled woods. In it's entirety Finnish propaganda didn't gained such magnitude as in other countries during the Second World War, mostly because of the order of C.G.E Mannerheim, the Marshall of Finland, and the censorship, which was already in effect during the war. Despite this, newspapers reflected the hatred and hostility towards the Soviet Union.
Propaganda was used in four different ways: against Soviet troops, moral boost for own troops, propaganda for the civilians at home and propaganda towards others countries. This was done by sending newsletters to foreign press, mostly to Scandinavian countries, but also to the USA, Great Britain, Germany and Italy. This was suppose to enhance positive thinking towards Finland and it's efforts in fighting the invading Soviet troops.
Jani
Monday, November 16, 2009
Public Relations Review
Hey!
I searched for new and interesting information about Scandinavian PR in the electronic database of the university. I found an interesting article published in "Public Relations Review".
Here is a small summary:
The article is about loyalty and conflict in the PR field in Norway. It is a study about ethics and ethical behavior. It focuses on loyalty between PR practitioners and their employers and PR practitioners and their target groups. The research was done with questionnaires, which 251 PR practitioners from the public and private sector answered.
The findings show that ethics is an important issue among PR practitioners. Many of them think that there are often ethical conflicts in the PR field. They perceive themselves as the ethical consciousness of the organization.
Regarding conflicts, they think the most conflicts occur with the management, followed by colleagues, media and target groups. But the loyalty to the management or employer is the highest. If there is a conflict, practitioners are often on the side of the management, not the target group.
The level of conflict rises proportionally to loyalty. Ethical issues often emerge through conflicts.
Well, if you are interested, read the article!
Maria
I searched for new and interesting information about Scandinavian PR in the electronic database of the university. I found an interesting article published in "Public Relations Review".
Here is a small summary:
The article is about loyalty and conflict in the PR field in Norway. It is a study about ethics and ethical behavior. It focuses on loyalty between PR practitioners and their employers and PR practitioners and their target groups. The research was done with questionnaires, which 251 PR practitioners from the public and private sector answered.
The findings show that ethics is an important issue among PR practitioners. Many of them think that there are often ethical conflicts in the PR field. They perceive themselves as the ethical consciousness of the organization.
Regarding conflicts, they think the most conflicts occur with the management, followed by colleagues, media and target groups. But the loyalty to the management or employer is the highest. If there is a conflict, practitioners are often on the side of the management, not the target group.
The level of conflict rises proportionally to loyalty. Ethical issues often emerge through conflicts.
Well, if you are interested, read the article!
Maria
Sunday, November 15, 2009
PR in Iceland
Here is a summary of PR in Iceland made by Guðjón Pálsson. He is the President of the Public Relations Society of Iceland. And also an CEO in Icelandic PR-company.
In my oppinion quite nice review. Note also the full report.
http://www.wpp.com/wpp/marketing/publicrelations/thepropportunityiniceland.htm
- Henna
p.s. I´m ashamed that I forgot to write here on Friday. Sorry!
p.s.2 I`m planning to shortly interview the PR Director of City of Tampere about development of municipal communication in Finland. If you have any questions you would like ask her, post them here on wednesday at the latest.
In my oppinion quite nice review. Note also the full report.
http://www.wpp.com/wpp/marketing/publicrelations/thepropportunityiniceland.htm
- Henna
p.s. I´m ashamed that I forgot to write here on Friday. Sorry!
p.s.2 I`m planning to shortly interview the PR Director of City of Tampere about development of municipal communication in Finland. If you have any questions you would like ask her, post them here on wednesday at the latest.
Thursday, November 12, 2009
The 30th of September, 2005. Denmark. Mistake?
As we know one of the most influential tools in PR is media. It can be the best friend of yours but in the same way suddenly become the worst enemy. I’ve mentioned media, because I want to remind you about events that took place in
Muslims world took this Danish society step as an offend for their religion views and all culture in general. While at the same time in Western countries freedom of speech was the main issue to be discussed. World again came back to the questions is there and if yes where is the limits in freedom of speech.
Here you can read (yes, it is wikipedia, but it provides really good general view of this situation:) how world reacted to
"Free speech is meant to protect unpopular speech. Popular speech, by definition, needs no protection."
Neal Boortz
Neal Boortz
***
by Egle
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