Sunday, November 8, 2009

PR History in Finland

I have found a link, due to Aleksi (thank you!). It is the website of Procom, the Finnish Association of Professional Communicators. It is a very interesting website with a lot of information about PR in Finland. I will give you the link: http://www.procom.fi/en/
Furthermore i will summarize what it is said about the history of PR in Finland:

there are 5 stages, wich marked PR in Finland:
  • The first stage was before and during WWII. Press offices were created in order to communicate with the public. The first PR association was also founded. It was called Propagandaliitto and dealt with Propaganda. After the war this association was transformed in a different kind of PR association.
  • The second stage began after WWII and lastet until 1956. At this time, PR became more and more to a profession. First television transmissions were made. This influenced the PR industry profoundly. It became more media related. The importance of internal communication increased.
  • The third stage lastet until the mid 1960s. This stage was marked by increasing importance of PR in the industrial sector. More and more books about PR were published.
  • The fourth stage ended in the 1970s. The PR industry expanded more and more. Laws were passed concerning internal and public communication and communication in municipalities. In 1970, the PR agencies created the Finnish Association of PR agencies. In 2004, Procom was created. It was the former merger of the two associations, which I already mentioned. It has now about 18000 members.
  • the final stage, called maturity stage, lastet until 1980. The first chair was created and universities recognized the importance of The PR industry.
Thank you for reading!!!

Maria

3 comments:

  1. this is cool information! I think that I might use it as a reference when writing my pr history essay... Much blige!!

    -panukoo

    ReplyDelete
  2. I am glad that this can help you!! :) I also thought it was very interesting.

    ReplyDelete
  3. Nice summary, essential points put shortly and informatively together. I'm a Finn and this post confirms my understanding that I probably know a lot more about the development and history of PR in US or UK than in Finland... (ashamed). So this was very "educative", thank you :)

    ReplyDelete