About Danish Communications Association and Maine magazine

I have two things for you.

1. Articles in the website of DKF
Somehow it is extremely hard to find anything about the history of PR processes in Denmark. Maybe I'm just searching from wrong places.

But I have made some surfing in the website of Dansk Kommunikation Forening. The association has 3.000 members.

There's a site about articles that show what is happening in the PR field. And because I have a language fetish, I translated the headings and first sentences to English to have an overall picture what is happening in Danish PR today. Translations are quite rough and maybe unreliable in some points.

Articles

Here's some examples:

Branding begins from and stops to coworkers
Managers are interested in intern branding in danish enterprises, but they are often insecure about how they should organize the communication.

The new agenda for Public Affairs
Public Affairs is not anymore in recession in communication field, it's a crucial requirement for enterprises and organisations that affect decisionmakers and also constituents, citizens and consumers.

Human resources and comminucation ride a tandem
More and more Danish enterprises situate communications and Human
Resources to the same department. This improves work environment and image.

Bureau 2019
What kind of bureaus are there after 10 years? This was the theme in debate that took place in the last session of Kommunikationsdagen 2009. About 70 participants tried to imagine it. We didn't got so many answers from people in the top, but we got some thoughts and ideas which really are important when we are talking about the future. We got again a good insight to that purchasers and sellers don't fully agree on what the exact commodity is.

IKEA-guidance in journalism
"Write like a journalist" is an IKEA guidance in journalistic handicraft and a description of several newspaper genres. Søren Marquardt Frederiksen gives advice how one can have ideas to newspaperarticles and how one can overcome writing blocks and have a good writing process.

Enterprises will report about their social responsibility
Many enterprises try to inform about their CSR-activities despite that it may give them open advantage. This is totally a misunderstanding, says the manager of Novo Nordisk, Mads Øvlisen.


2. The article about Sweden and Finland in Maine Magazine

I found the article Aleksi recommended to us from the fourth number of Maine. I thought it would have been a little bit more comprehensive. But there were some nice info:

In the future, the PR managers in Sweden will be more like marketing managers. Typical PR-officer in Sweden has studied economics, politics, behavioral sciences and corporate communications.
In Sweden it has been able to study PR from 1950's, so it is true that in Finland we have studied it longer.

In Sweden they invest in communications with 5 billion euros. This doesn't include the money that is put to marketing and advertising. When Finnish PR-officers saw this number in one seminar, they asked "Is the comma in the right place?" :)

The reason why the communications and PR sector is larger in Sweden than in Finland is the "culture of consensus".

That's all, folks.

Jaana


Jaana