Interesting PR services in Deski

Communications Director is down with the flew, so I had to came up with something else.

Couple of weeks ago I was at a seminar that was about social media (during this autumn it has been impossible to go to a marketing seminar that doesn´t cover social media somehow). There was an interesting presentation that handled (digital) PR. It was held by Tiina Hosiokoski, marketing and commutations director in PR agency called Deski.

Here is how Deski describe themselves:
“Deski is a PR agency that is offering a new kind of conseptualised PR services to external and internal communications. For PR officers Deski is knowledgeable, innovative and cost effective partner.

For the needs of Internal communication Deski offeres a service called Coffee Room TV to help organizations communicate with their staff in a new way via internal TV. For external communications Deski has a servise called My Speech that disseminates information of the organization on the radio, print and internet.”

Even if you don’t know Finnish, go check the website, www.deski.fi. I’ll try to explain what kind of service they have there.

They call their website a site of ideas for journalist. It is a supply of story ideas, background information and news reports. Topics come from the customers of Desk, as informative bulletins from organizations, articles and radio interviews. Using the material is free for journalists, and freely available.

Materials on their site are in free use, journalists/media doesn’t have to pay for it. If is possible to have the material send automatically to ones e-mail. Deski.fi has five different tittles in their website: today’s Deski (päivän deski), Weekend Deski (viikonvaihde), Invitations (kutsut), Radio (radio) and Facts (faktaruudut).

Today’s Deski is about current issues. It has newsletters about agriculture, the labour market and environment just to mention few topics.

Weekend Deski is a bit more entertaining. It has news letters about e.g. entertainment, food and travelling.

Invitations has a lot of information about upcoming events and seminars that journalist are invited to.

Radio has radio stories that are already edited.

Facts have facts about different things and organizations in a very useable way.

For me Deski has an new, interesting way to do business in PR field. They seem to exploit internet very well and they offer services not only in text but also in useble format for radio and TV. I don’t know how common this kind of PR business is in other Scandinavian countries or even in other PR companies in Finland. It seemed that this kind of service has been very well received as Deski has hired more staff during this year.

-Henna