As this change of posting days came quite "out of the blue", I don't have much for you. I was going to get my Finnish "Maine" magazine tomorrow from the main library and find some interesting facts about differences between Finland and Sweden. I'm still going to get that magazine, but maybe I spare that info to some other time. So thank you Alex for that tip! Hope I will find something :)
Although we maybe have already discussed enough about the PR development in Sweden and Finland, I will put here some extremely relevant years and decades of both countries.
Sweden:
After the second world war there were already people that considered themselves practitioners of an activity that could be defined as PR.
First publication about PR was edited in 1945.
SPRA (Swedish Public Relations Association) was founded in 1950 (The number of members in 2002 4,200)
The end of 1960s: Striking growth in the public sector.
1970s: The first academic courses
The beginning of 1980s: Development in the private sector start emerging strongly.
The 1990s: explosive growth in both sectors.
Finland:
It seems that the development of Swedish PR is not so "colourful" or "stormy" compared to Finland, as you can already see from Maria's post :)
The roots of Finnish PR are in advertising and propaganda of war times.
In 1947 a society Tiedotusmiehet was founded. Focus was on conducting the public opinion after the war.
1950s: First "real" PR professions
1960s: PR emerged in industry.
1970s: the PR boom
1978: PR education in the university of Helsinki, Osmo Wiio
In 1983 Suomen Tiedottajien Liitto, now called as PROCOM (the number of members in 2001 1,700)
Although the book that Maria recommended (Public Relations and Communication management in Europe) is very good, it didn't offer much info about the early development of Swedish PR. Now it looks like that Finnish PR has not lagged behind that much I assumed. But I will continue with this theme later!
The difference in the numbers of association members is quite revealing, thouhg.
Good night,
Jaana
Although we maybe have already discussed enough about the PR development in Sweden and Finland, I will put here some extremely relevant years and decades of both countries.
Sweden:
After the second world war there were already people that considered themselves practitioners of an activity that could be defined as PR.
First publication about PR was edited in 1945.
SPRA (Swedish Public Relations Association) was founded in 1950 (The number of members in 2002 4,200)
The end of 1960s: Striking growth in the public sector.
1970s: The first academic courses
The beginning of 1980s: Development in the private sector start emerging strongly.
The 1990s: explosive growth in both sectors.
Finland:
It seems that the development of Swedish PR is not so "colourful" or "stormy" compared to Finland, as you can already see from Maria's post :)
The roots of Finnish PR are in advertising and propaganda of war times.
In 1947 a society Tiedotusmiehet was founded. Focus was on conducting the public opinion after the war.
1950s: First "real" PR professions
1960s: PR emerged in industry.
1970s: the PR boom
1978: PR education in the university of Helsinki, Osmo Wiio
In 1983 Suomen Tiedottajien Liitto, now called as PROCOM (the number of members in 2001 1,700)
Although the book that Maria recommended (Public Relations and Communication management in Europe) is very good, it didn't offer much info about the early development of Swedish PR. Now it looks like that Finnish PR has not lagged behind that much I assumed. But I will continue with this theme later!
The difference in the numbers of association members is quite revealing, thouhg.
Good night,
Jaana
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